Broadcast Grid
Structure your content for clear communication
A well-designed broadcast grid is essential to ensure clear, effective on-screen communication. It allows content to be organized and segmented within a screen, making information easier to read, understand and absorb.
At Rollad Media, we design broadcast grids that align content, audience and context, ensuring every message serves a purpose and delivers value.
Content and audience come first
An effective broadcast grid starts with a deep understanding of the client’s needs and the audience viewing the screen. Content must be presented with a clear intent: to inform, guide, promote or support decision-making — at the right moment.
Poor grid design can negatively impact the user experience. For example, displaying promotional ads when viewers are primarily looking for essential information, such as a menu, creates confusion and reduces screen effectiveness. A grid should always support the primary goal of the space and its users.
Looking to optimize your screen layout?
We support you throughout the planning, design and optimization of your broadcast grid to ensure a smooth, relevant and efficient viewing experience.
Contact us to build a clear and effective digital signage strategy.
Design the grid before choosing the equipment
The broadcast grid should be designed before selecting the hardware. It is part of a broader content scenario that defines how information is displayed over time.
The grid integrates into a content loop, typically ranging from 10 seconds to 2 minutes, where messages rotate in a logical and balanced sequence. Designing this structure upfront ensures the right screen format, size and resolution are chosen for optimal performance.